The top factor driving purchasing decision (56%) is product quality. (Tweet This Stat!)

The most important store features driving purchasing decision (80%) is competitive pricing. (Tweet This Stat!)

62% of shoppers research big-ticket items in-store before buying online. (Tweet This Stat!)

9 out of 10 users say they watch videos about the tech products they may buy. (Tweet This Stat!)

The most shopped for item on smartphones is electronics (64%). (Tweet This Stat!)

54% of shoppers are smartphone owners. (Tweet This Stat!)

76% of those who own smartphones use them while shopping. (Tweet This Stat!)

50% of consumers use smartphones while shopping to check prices, promotions, product reviews, or product information. (Tweet This Stat!)

81% say posts from their friends directly influenced their purchasing decision. (Tweet This Stat!)

30% are most likely to respond to brand offers when they have been reposted by a friend. (Tweet This Stat!)

38% of moms are more likely than other women to purchase from brands they “Like” on Facebook. (Tweet This Stat!)

44% of people are most likely to engaged with branded content that contains pictures. (Tweet This Stat!)

40% of people are most likely to engage with branded content that contains videos. (Tweet This Stat!)
How do these statistics influence your selling strategy?